Tanah / Impian (Dream / Land) 2014

Obat Kuat (Strong Medicine) 2016

Kelas Menengah (Middle Class) 2023

Tanah / Impian (Dream / Land), is an ongoing, research-based project that explores how Indonesia has been imagined through advertising over the last 100 years. Since late 2013, Krack developed a database of several thousand advertising images, organised chronologically, that allow us to observe how Indonesian values and aspirations have changed over the 20th century. While the artworks held in state museums may tell the official, canonical history of a Nation, advertising images can tell a different story of a population’s aspirations and desires. This series of exhibitions highlight the often stark difference between the ‘Indonesian Dream’ and its reality, and challenges us to think critically about how we imagine ourselves as individuals, as a community and as a nation.